New Study released on car users’ acceptance of eSafety technologies

Creation date: 22 October 2009

eSafety technologies have the potential to significantly reduce the number of road accidents and casualties. Still, there’s much room for improvement when it comes to the actual consumer take-up of these life-saving technologies. The eSafetyAware initiative therefore commissioned a study to better understand consumers’ awareness and acceptance of eSafety technologies. The study was conducted in Germany, France, Italy, UK and Poland and reveals some important trends:

• The general awareness of eSafety systems is still low, with Speed Alert systems and Electronic Stability Control receiving the highest scores (respectively 56 % and 51 %), and Lane Support systems and Blind Spot monitoring the lowest (both 35 %);
• Women’s awareness of eSafety technologies is considerably lower than that of men, while they do play an important role in the car purchase decision making process;
• Consumers heavily rely on dealerships to get information on car purchases;
• If all consumers were aware of the eSafety technologies, installation rates would go up by a third.

A summarizing leaflet, as well as the full version of the study can be downloaded from the eSafety Challenge website.

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